Our client are a Not For Profit organisation who are responsible for
maintaining and promoting some of the most valuable heritage sites in the UK.
Their work helps to inform visitors of the rich cultural heritage of the
buildings, their place in history and how they have helped shape society over
A new role within the organisation, this position will sit within the customer
engagement team, reporting to the Director. The purpose of the role is to help
the charity leverage customer data to deliver timely, relevant customer
experiences through all direct communications touch points.
The role has four key elements; setting up and delivering a customer engagement
framework, undertaking and automating campaign selection & delivery,
dashboarding and KPI reporting, customer analytics and interpretation.
The successful applicant will have a CRM or customer analytics background,
gained within a charitable or commercial organisation. They will have
experience in customer segmentation and propensity modelling, together will
well developed customer data management skills. Experience with relevant
statistical analysis tools would be advantageous (SAS /SPSS / SQL etc),
together with data visualisation software (Tableau, Power BI). Advanced Excel
skills are essential and a grasp of digital analytics tools (google analytics /
etc) would be useful. Experience working with Microsoft Dynamics would also be
A prestigious brand and based in an outstanding working environment, this is a
superb opportunity with real scope to help drive the next chapter in the
charity's marketing communications programme.