We are looking for a Digital Analyst on behalf a leading Integrated Marketing
Agency to take ownership of the web analytics and optimisation requirements for
a major CRM programme, developed on behalf of a FMCG food manufacturer.
Working closely with other members of this close knit team, together with the
client and other internal stakeholders (account management, etc) your
responsibilities will include helping to understand, address and resolve issues
across the programme, pinpointing commercial revenue opportunities, increasing
customer engagement and identifying key trends within the data and campaign
Likely working within a Digital Agency or an equivalent (either client side or
agency), you must have well developed web analytics expertise, working on major
consumer accounts with hands-on experience in Adobe Analytics (this is
essential) and also familiarity with CRM data & software.
You'll have a real passion for all things Digital and Data is critical to the
role and you will be looking to build your career with an agency that enjoys an
excellent reputation in the industry, has a great work culture and who offer
significant career opportunities.
Key Skills Required:
- 4 Years+ Web Analytics experience (likely within a Digital Marketing Agency
- Hands on experience in Adobe Analytics (other Adobe Cloud technologies
would be advantageous)
- CRM Data & Software experience (ideally including some segmentation
- Optimisation experience
- Attribution modelling
- Comfortable in an externally facing role