Job Title   Digital Analyst
Reference Number   DDES-BHVLUV
 Start Date   0 week(s)
Location   London - Central
 Contract Or Permanent   Permanent
Rate Offered   0.00 ()  per hour
Salary Offered   40,000.00 ()  per annum
Category   Marketing Services
Detailed Description   We are looking for a Digital Analyst on behalf a leading Integrated Marketing Agency to take ownership of the web analytics and optimisation requirements for a major CRM programme, developed on behalf of a FMCG food manufacturer.

Working closely with other members of this close knit team, together with the client and other internal stakeholders (account management, etc) your responsibilities will include helping to understand, address and resolve issues across the programme, pinpointing commercial revenue opportunities, increasing customer engagement and identifying key trends within the data and campaign analysis.

Likely working within a Digital Agency or an equivalent (either client side or agency), you must have well developed web analytics expertise, working on major consumer accounts with hands-on experience in Adobe Analytics (this is essential) and also familiarity with CRM data & software.

You'll have a real passion for all things Digital and Data is critical to the role and you will be looking to build your career with an agency that enjoys an excellent reputation in the industry, has a great work culture and who offer significant career opportunities.

Key Skills Required:

  • 4 Years+ Web Analytics experience (likely within a Digital Marketing Agency or equivalent)
  • Hands on experience in Adobe Analytics (other Adobe Cloud technologies would be advantageous)
  • CRM Data & Software experience (ideally including some segmentation experience)
  • Optimisation experience
  • Attribution modelling
  • Comfortable in an externally facing role

 Required Skills   Skills not specified

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